How: To support Tech Data digitally, we co-ordinated a pan-EMEA programme to promote its three-month roadshow, IoT on Wheels. We created social calendars and blogs and infographics for six countries and languages, as well as thought leadership content that spoke to the unique challenges of the local IoT markets as the roadshow travelled from country to country.

We prepared social calendars for company employees to amplify on their social channels. Alongside opinion articles targeted at the channel and tech trades, this drove significant results to position Tech Data spokespeople in the field. Combined social engagement and press mentions ensured the building of stronger relationships with industry influencers and customers.