How: Our strategy for HPE Discover leveraged insights from our research and the significance of it being HPE’s first in-person event in over three years, combined with the achievement of delivering everything as-a-service by 2022. The focus was on driving a cohesive narrative, including two key areas: enabling digital transformation without compromise and accomplishing the mission of delivering the entire portfolio as a service through HPE GreenLake. We implemented a virtual engagement model for analysts and media pre-show, created an elite VIP experience for personalized interactions in Las Vegas, showcased HPE’s position as a market leader in the cloud market, and facilitated clear storytelling by connecting media with executives from across the organization.